UX Design Consultant • Product Designer • Design Ops • Design Mentor • Speaker • Problem Solver
I enjoy solving complex problems for power users – empowering people to do more with less. I breathe the 80-20 rule where efficiency is the key to success in agile product design. During my undergraduate studies in innovation, I developed a strong inclination towards working in ill-defined problem spaces and helping businesses find their product market fit.
Years ago, I helped start Latero Labs — a Vancouver-based development agency that helps businesses by providing innovative technological solutions. Our team had some fun at a hackathon and won first place at Angelhack Seattle in 2012.
Simon Fraser University (SFU), Canada
BSc. in Interaction Design
4-year design program in the School of Interactive Arts & Technology (SIAT) at SFU
Italia Design Field School
1-year competitive entry professional program for fourth-year design students to conduct field research in design, ethnography, innovationm, and culture. (Group “Cinque”, 2008, SFU)
Minor in Communications
in the School of Communications at SFU
Before we arrive at a solution, we must first check that we're fixing the right problem. The design thinking process is shaped like a double diamond with each half:
- diverging: broadening possibilities
- converging: honing in focus
As the project progresses, we get closer to a viable solution that addresses the true customer/user needs until we finally launch and refine.